BIOFAIR CELEBRATES NEW LAUNCH IN TIME FOR FAIRTRADE FORTNIGHT 2011
15th Jan 2011
Fair trade and organic brand, BiOFAIR, is delighted to announce the launch of a new product to coincide with Fair Trade Fortnight 2011. New BiOFAIR Organic Quinoa Tricolore – the ideal way to add colour and variety to savoury dishes - will embrace the ‘Show off your label’ theme of the two-week-long event (28 Feb – 13 Mar), proudly displaying the fair trade provenance of this unique blend of red, white and black quinoa grains on the product label.
Quinoa is naturally gluten free and has a complete plant protein structure, making it a nutritious substitute for rice or pasta in salads and savoury dishes.
The new Quinoa Tricolore joins a range of other fair trade and organic foods under the BiOFAIR brand, including honey, chocolate rice cakes, cereal, pasta and savoury snacks. Their production helps developing communities to establish economically sound, long lasting trading relationships.
Donata Berger (Co-Founder and Sales Director) commented:
“Fair trade is important because it offers trading partners fair prices that leave scope for community development and encourages long-term dependable co-operation for both parties. We hope the launch of our new Quinoa Tricolore will encourage more customers to purchase foods that are produced using fair trading standards”
The launch of the new product demonstrates BiOFAIR’s continued commitment to offering tasty, flavoursome products, which ensure better prices, decent working conditions for farmers and workers, as well as long term sustainable production.
BiOFAIR Organic Quinoa Tricolore 500g rrp £3.89
BiOFAIR products are available from all good independent health food shops or online at www.goodnessdirect.co.uk and www.planetorganic.com